What are the strengths of social media? How does it actually work? What are the pitfalls and challenges? This practical, hands-on course will explore the essentials and show you how to plan, measure and implement a social media marketing strategy. The Social Media Marketing (SMM) course is designed to help prepare individuals or businesses to get all the conceptual and real life ideas on how to enhance their business through advertising and promotion using Social Media channels. Course will be completed with Practical + Theory Session.